Real Business Growth.
Proven by the Numbers.
Every result on this page came from a real client engagement — a real problem identified, a custom strategy built, and measurable growth delivered. Explore case studies across roofing, plumbing, eCommerce, healthcare, hospitality, and local business marketing.
Every Business Has a Unique
Growth Problem to Solve
Poor rankings, invisible Google Maps profile, slow website, and low lead volume don't all look the same — or require the same solution. These case studies show how each problem was diagnosed and solved with targeted strategies that delivered measurable results.
Data-Driven Strategies Only
Every strategy we implement starts with deep research — keyword analysis, competitive benchmarking, technical audit, and conversion assessment. No guesswork, no generic templates. Every recommendation is backed by data specific to your business and market.
Industry-Specific Approaches
What works for a roofing company in Ontario doesn't necessarily work for a healthcare clinic in Toronto or an eCommerce store selling across the USA. Each case study reflects a strategy built around the specific competitive dynamics and customer search behaviour of that industry and market.
Transparent, Measurable Results
We report real numbers — actual traffic percentages, specific ranking positions, real lead volume changes, and genuine revenue impacts. No vague "improved visibility" claims. If a strategy didn't deliver the projected result, we report that honestly and explain what we did to fix it.
Real Problems.
Real Solutions. Real Growth.
Each case study documents a real client challenge, the custom strategy implemented, and the precise results achieved — with honest timelines and specific metrics across six different industries.
Roofing Company
Plumbing Business
eCommerce Store
Healthcare Clinic
Boutique Hotel
Local Service Business
Average Results Across
All Client Engagements
Aggregated performance benchmarks across all completed client engagements — showing typical improvements achievable through comprehensive SEO, GBP, and digital marketing optimisation.
The Methodology Behind
Every Successful Case Study
Consistent results across different industries come from a disciplined, research-led methodology — not luck. Here is why our approach works when others don't.
Research Before Action
Every engagement starts with a deep audit — technical analysis, keyword research, competitor benchmarking, and opportunity mapping. No assumptions, no guesswork. Every recommendation is data-backed.
Industry-Specific Strategy
We never apply a generic template. Roofing SEO, healthcare digital marketing, and eCommerce optimisation have completely different dynamics — each requiring specific keyword strategies, schema types, and conversion approaches.
Technical Precision
Schema markup, Core Web Vitals, mobile optimisation, and site architecture are implemented with technical precision — not left to chance. Technical SEO done correctly creates a permanent ranking advantage that compounds over time.
AI Search Optimised
Every site is optimised for AI-powered search tools (ChatGPT, Gemini, Perplexity) through entity-based content, structured data, and authoritative topical coverage — ensuring visibility in both traditional and AI search results.
Review Authority Building
Reviews are the #1 trust factor and a top-3 Maps ranking signal. Systematic review generation is built into every local engagement — consistently growing the social proof that converts searchers into customers.
Continuous Measurement
Rankings, traffic, leads, and conversion metrics are monitored weekly. Transparent monthly reports show exactly what improved, by how much, and what we are doing next to keep the growth compounding.
Mobile-First Execution
Every site and every campaign is built mobile-first — because 70-80% of local searches happen on phones. Mobile UX, speed, click-to-call, and checkout are always optimised before desktop considerations.
Long-Term Compounding Growth
SEO and local authority build compounding value over time — unlike paid advertising that stops when you stop paying. Each case study shows not just initial gains but sustained growth trajectories that keep improving month after month.
How Every Successful Case Study
Gets Built
A structured 8-step process from initial analysis through long-term scaling — ensuring every engagement delivers measurable, documented results with full transparency.
Business Analysis
Deep audit of current SEO, GBP status, website health, competitor rankings, and existing review profile — establishing a precise baseline for all improvements.
Competitor Research
Analysis of top-ranking competitors — their keywords, backlinks, GBP strength, content strategy, and the specific gaps you can exploit to outrank them.
SEO & Marketing Strategy
Personalised, prioritised strategy covering every element — local keywords, GBP, schema, citations, review plan, and content — with a realistic timeline and KPI targets.
Campaign Planning
Detailed implementation plan with clear milestones, responsibilities, and success metrics for each phase — reviewed and approved before any work begins.
Optimisation & Execution
Methodical implementation — technical fixes, content creation, GBP optimisation, citation building, schema markup, and review campaigns all executed precisely.
Tracking & Reporting
Weekly monitoring of rankings, traffic, leads, and conversions — with monthly transparent reports showing exactly what improved, by how much, and why.
Growth Improvements
Continuous testing and optimisation — identifying the next highest-impact improvements to keep the growth trajectory compounding month after month.
Long-Term Scaling
Strategic expansion into new keyword territories, service areas, and marketing channels — scaling the initial results into sustained long-term business growth.
Transformation Highlights Across
Every Engagement
Consistent before-and-after improvements across technical performance, local visibility, and customer lead generation — across every industry we work in.
Core Web Vitals Transformation
Slow eCommerce stores miss sales every second. Image optimisation, CDN, caching, and code minimisation consistently achieve Green Core Web Vitals scores across client sites.
Google Maps 3-Pack Ranking
GBP optimisation, review building, citation consistency, and LocalBusiness schema consistently move local businesses from buried results into the Google Maps 3-Pack within 6-12 weeks.
Review Profile Growth
Systematic post-visit review request campaigns consistently grow Google review counts from single digits to 40-90+ authentic reviews — the most powerful local trust and ranking signal.
Organic Traffic Growth
Local keyword targeting, on-page SEO, and technical improvements consistently deliver 200-340% organic traffic growth within 3-6 months — creating a sustainable lead source that doesn't require ongoing ad spend.
eCommerce Checkout Optimisation
Streamlined 1-page checkout, guest checkout options, and friction removal consistently reduce cart abandonment by 20-30 percentage points — recovering significant lost revenue from existing traffic.
Hotel Direct Booking Growth
Local SEO, mobile optimisation, and direct booking CTAs consistently reduce OTA dependency — saving hospitality businesses tens of thousands in annual commission fees through direct booking growth.
What Clients Say About
Their Results
Before CMA, I was getting maybe 8 enquiries a month from Google. After 90 days of their work — rebuilding the site, optimising our GBP, and running a review campaign — we get 34 qualified roofing leads every month. The Maps 3-Pack visibility alone changed our business. Our phone genuinely doesn't stop during peak season now.
We had a WooCommerce store with 240 products that was completely invisible. CMA rewrote the product descriptions, implemented Product schema, fixed our page speed from 18 to 91, and rebuilt the checkout. Within 4 months our organic revenue grew 67%. The ROI on what we paid them was about 12:1. The best investment we made all year.
Our boutique hotel was paying 20% commission on almost every booking to OTAs. CMA rebuilt our website, optimised for local traveller searches, and implemented hotel schema. Six months later, direct bookings are up 58% and we've saved over £28,000 in commission fees. The ROI was immediate and it keeps compounding every month.
Case Studies &
Results FAQ
Answers to the most common questions about our case studies, methodologies, timelines, and what results are realistic for your business.
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Own Case Study?
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